Service Homepage Conversion Audit Checklist

1. Check hero clarity (offer, audience, next step).
2. Check CTA visibility and consistency.
3. Check trust proof placement before form asks.
4. Check section sequence for conversion logic.
5. Check objection handling coverage (price, timeline, fit).
6. Check form friction and field count.
7. Check mobile readability and button tap comfort.
8. Check page speed on mobile network.
9. Check tracking events for lead actions.
10. Log prioritized fixes by impact.