Google Business Profile Optimization Checklist

1. Confirm profile ownership and verification.
2. Set accurate primary and secondary categories.
3. Update service areas and business hours.
4. Rewrite service descriptions for clarity and relevance.
5. Add recent, high-quality photos.
6. Populate Q&A with common pre-contact questions.
7. Validate phone, website, and booking links.
8. Implement review request and response cadence.
9. Post regular updates to profile.
10. Track calls, clicks, and direction requests monthly.