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Web Growth Academy
Practical field notes on web design, SEO, performance, conversion, and responsible monetization—written to help you make stronger decisions before you spend.
Editor’s selection / Conversion
Learn how to build a small business website that converts visitors into calls, bookings, WhatsApp enquiries, or leads through clarity, trust, speed, and CTAs.
Read the guideOur articles are written and reviewed in-house using real website launch, redesign, technical SEO, and conversion work. We update posts when our process changes, and we keep the advice aligned with what we actually implement for businesses in Nigeria and remote international markets.
Explore by discipline
Not a feed designed to keep you scrolling. A structured library designed to help you act.
Learning paths
Move through the Academy by business stage—from building credibility to attracting traffic, converting visitors, and scaling what works.
Latest from the Academy
Learn what Google Search Console and GA4 can—and cannot—tell you about AI search visibility, assistant referrals, engagement, and enquiries.
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Compare WordPress, Shopify, Next.js, and builder-style platforms based on SEO, control, maintenance, growth stage, and conversion needs.
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Prepare a page-by-page copy pack that gives a developer real offers, proof, objections, and calls to action instead of placeholder text.
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Use this conversion audit checklist to review your homepage or service page for clarity, trust, CTA strength, mobile experience, speed, and enquiry flow.
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Audit an existing Google Business Profile for category accuracy, customer information, proof, enquiries, and ongoing maintenance.
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A section-by-section wireframe for turning local campaign traffic into suitable calls or quote requests without homepage clutter.
Read articleCase study / First-hand work
A practical case study on rebuilding the J Luxe Medical Aesthetics website for a London clinic that needed stronger trust, clearer treatment pages, and a better path to enquiry.
Read the J Luxe case studyFrom learning to action
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