J Luxe Website Rebuild Series: 8 Parts on SEO and Conversion
An 8-part series on rebuilding jluxemedicalaesthetics.com, covering SEO migration, service page conversion, launch strategy, and Next.js architecture decisions.
J Luxe Website Rebuild Series: 8-Part Announcement
If you are planning a website redesign, this series is for you.
Over the next 8 posts, I will break down the full rebuild of J Luxe Medical Aesthetics from strategy to launch.
Not a surface-level redesign.
A real rebuild focused on:
- SEO migration without traffic loss
- local SEO and technical SEO foundations
- high-converting service pages
- premium web design with strong website speed
- Next.js architecture and deployment decisions
- launch checklist execution and post-launch optimization
If you want the final outcome first, read the J Luxe case study. This new series goes deeper into the process, decisions, mistakes, and reusable playbook.
Why this series matters for website redesign in 2026
Most business owners hear "website redesign" and think visual refresh.
New colors. New layout. New hero section.
But rankings drop.
Leads stay flat.
Mobile performance gets worse.
That is because a successful website redesign is not a design project only. It is a growth project that combines web design, SEO, conversion rate optimization, and technical architecture.
This 8-part series is built for teams that want measurable outcomes:
- better Google rankings
- higher conversion rate from service pages
- faster Core Web Vitals and page load times
- cleaner launch with fewer avoidable mistakes
Who should follow this 8-part rebuild series
This series is written for:
- small business owners planning a website redesign
- medical aesthetics clinics competing in local SEO, including clinics similar to J Luxe Medical Aesthetics
- agencies handling SEO migration during a platform move
- founders choosing between WordPress and a custom Next.js website
- marketers who need service page copy that converts traffic into enquiries
If you are still in early planning, start with the small business website redesign checklist, then come back to this series.
The 8-part roadmap
Below is the full roadmap with the exact slugs and what each part will cover.
Part 1: Why We Rebuilt, Not Redesigned (01-why-we-rebuilt-not-redesigned)
We start with the most important strategic decision.
Why a rebuild instead of a redesign?
In this post, I will explain why "redesign" language often causes teams to focus on visuals and ignore business-critical systems like conversion paths, technical SEO, and analytics architecture.
You will see the decision framework we used to classify the old site as a structural liability, not just a style issue. This includes signs your current stack is blocking growth, when a redesign is enough, and when a full rebuild saves time and budget long-term.
Primary keywords: website redesign, web design, small business website, conversion rate optimization.
Part 2: The Audit That Created the Roadmap (02-the-audit-that-created-the-roadmap)
No rebuild should start with mockups.
It should start with an audit.
This part covers the exact audit process used to map technical issues, content gaps, UX friction, and local SEO opportunities before writing a single line of code.
I will share how we scored each page by intent, conversion potential, ranking opportunity, and implementation effort, so every next step had a clear reason.
You will also get the prioritization model we used to avoid wasted work and keep stakeholders aligned.
Primary keywords: website audit, technical SEO audit, local SEO audit, website strategy.
Part 3: SEO Migration Without Losing Traffic (03-seo-migration-without-losing-traffic)
SEO migration is where most website redesign projects fail.
In this post, I will walk through redirect mapping, canonical control, metadata preservation, internal link transfers, XML sitemap updates, and crawl validation.
You will see how we built a migration checklist that protects rankings during URL changes and prevents "invisible losses" that only show up weeks later in Google Search Console.
We will also cover common migration mistakes, including broken redirect chains, orphaned service pages, and index bloat after launch.
Primary keywords: SEO migration, website migration SEO, 301 redirects, Google rankings.
Part 4: Writing Service Pages That Convert (04-writing-service-pages-that-convert)
Traffic does not matter if service pages do not convert.
This part is focused on copy structure, offer clarity, trust sequencing, and objection handling for local service pages.
I will share the exact blueprint used for treatment pages, including how to position outcomes, add proof without clutter, and place CTAs based on user intent instead of guesswork.
We will also connect conversion writing to SEO so pages rank and convert together, not in separate silos.
Primary keywords: service pages, conversion rate optimization, landing page copy, website conversion.
Part 5: Premium Design Without Slow Pages (05-premium-design-without-slow-pages)
Premium web design should not destroy website speed.
This post covers how we balanced visual quality with performance budgets, especially for image-heavy pages in the medical aesthetics space.
You will learn the design rules we used to avoid heavy layout shifts, oversized assets, and animation overload, while still delivering a luxury brand feel.
I will also break down practical speed tactics that influence Core Web Vitals and conversion: image strategy, loading priorities, component weight, and mobile-first QA.
Primary keywords: web design, website speed, Core Web Vitals, performance optimization.
Part 6: Next.js Architecture and Build Decisions (06-nextjs-architecture-and-build-decisions)
Technology choice is strategy.
In this part, I will explain the Next.js architecture decisions behind the rebuild: routing model, component boundaries, content handling, SEO metadata patterns, and deployment workflow.
The goal is not to show off code.
The goal is to show which technical choices reduced long-term maintenance risk and improved performance, crawlability, and publishing speed.
If you are comparing WordPress themes to a custom Next.js website, this post will help you make a more informed tradeoff.
Primary keywords: Next.js, Next.js website, technical SEO, website architecture.
Part 7: Launch Week Checklist and First 7 Days (07-launch-week-checklist-and-first-7-days)
Launch week determines whether momentum compounds or collapses.
This post gives the exact launch checklist we used for DNS, redirects, QA, event tracking, indexing checks, and rapid post-launch fixes.
I will also cover the first 7-day operating routine: what to monitor daily, which signals matter most, and how to prioritize fixes when the data starts coming in.
If your team wants a calm launch instead of firefighting, this part will be one of the highest-value posts in the series. You can also review the live reference site at jluxemedicalaesthetics.com.
Primary keywords: website launch checklist, SEO checklist, analytics tracking, post-launch optimization.
Part 8: Results, Mistakes, and Reusable Playbook (08-results-mistakes-and-reusable-playbook)
The final part is the full retrospective.
What worked.
What failed.
What we would do differently if we rebuilt from zero again.
You will get the performance and conversion outcomes, the most expensive mistakes we caught, and the repeatable playbook you can reuse for your own website redesign or client project.
This is where the series becomes a practical system, not just a case study story.
Primary keywords: website redesign case study, SEO results, conversion results, website growth playbook.
What you will get from every post in the series
Each part will include:
- plain-English strategy for business owners
- technical implementation notes for builders and agencies
- conversion and SEO context so tactics are connected to outcomes
- checklists you can apply to your own project immediately
Where relevant, I will link supporting resources already published on Web Growth:
- Website launch checklist
- Small business website SEO checklist
- How to make your website load fast
- Homepage structure that converts
Publishing plan
The series starts this week and will be published in order.
One part at a time.
No filler.
Every post is designed to be standalone, but if you read all 8 in sequence you will have a complete framework for planning, building, launching, and improving a high-performance small business website.
If you run an agency, this will also function as an internal SOP for website redesign and SEO migration work.
How to get the most value from the series
Use this simple approach:
- 1Read Part 1 and Part 2 before making architecture decisions.
- 2Build your migration and launch checklist before design production.
- 3Apply the service page and conversion principles before writing final copy.
- 4Use the results post to refine your own process and avoid known mistakes.
If you are currently rebuilding a live site, bookmark this post and follow each release as it drops.
FAQ
Is this series only for medical aesthetics websites?
No. The examples come from J Luxe Medical Aesthetics, but the framework applies to any local service business that depends on website traffic and lead generation.
Will you share actual SEO migration steps?
Yes. Part 3 is focused specifically on SEO migration workflow, including redirect planning, metadata transfer, and launch validation.
Is this beginner-friendly or technical?
Both. Each post is written for business owners and marketers first, with technical layers included for developers and agencies.
Why focus so much on website speed and Core Web Vitals?
Because speed affects rankings, user experience, and conversions at the same time. Slow pages leak revenue even when traffic is strong.
Where should I start if my current site is underperforming?
Start with why your website is not getting leads, then review the website redesign checklist before rebuilding.
The first post in this series is next.
If you want this process applied to your business, request a quote.
Related reads
Want this done for you?
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